Destination Positioning Tourism

Upgrading our Destinations

Tourism in Martinique. Frédérique Dispagne, “The asserted goal of Vatel Martinique is to spread its Vatelites throughout the Caribbean and upgrade the range of our destinations”.

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Since September 21st, 22 students have entered the first hotel management school in Martinique.

Vatel Martinique’s new school year took place under the patronage of Michelin-starred Martinican Chef Louis-Philippe Vigilant, for the very first class of 2020-2021.

At the initiative of the Fabre Domergue Group, owner of the Karibea hotels, this Vatel Martinique school was able to open its doors despite the sanitary context.

“First the strikes of high schools and then the long period of confinement made it difficult to present the Vatel Martinique School to the students.

Our interventions were cancelled because of the confinement, our Open Days were postponed to the Hotel la Valmenière.

The contests took place initially in person, from January to March 2020, then by video only.

The recruitment of teachers followed the same process.

To be a hotelier is to know how to adapt to all situations with reactivity and good humor.

It is thanks to this state of mind that we experienced the confinement, that we tried to cope with the constraint, that we were able to open with a volume of students higher than our objective of 20 students”.

On the training side, Vatel School offers a Bachelor’s degree in International Hotel Management over a period of 3 years combining theoretical and practical training.

The Vatel school also offers the possibility to complete a 2-year MBA in International Hotel Management.

“Vatel Martinique prepares its future Managers to lead management careers in departments as diverse as: operations, marketing, sales, management, human resources, communication adapted to accommodation, catering, hotel and tourism operations and entrepreneurship in the hotel industry.

The primary ambition of Vatel Martinique, set up by Martiniquais for Martiniquais, is to train local executives who can respond to the immediate professional areas: accommodation in Martinique, Guadeloupe, Guyana … but also in the English-speaking Caribbean (Saint Lucia, Dominica …) or Spanish-speaking (Santo Domingo, Cuba …)” adds Frédérique Dispagne.

Through these training courses, the Vatel school intends to participate in the tourist development of Martinique and Guadeloupe and to give perspectives to the young people of the Caribbean.

“Martinique has everything to gain from the priority markets like the United States and Canada.

Our territory of Martinique welcomes a little more than one million tourists in 2019, when the zone gains 9.1 million in a single quarter.

The opportunity to gain market share is mechanically significant.

To achieve this, the contributing mission of Vatel Martinique is to enable our young people to benefit from the “Training” box, first of all with perfect trilingualism in English and Spanish, and a high level of expertise in hotel infrastructure management.

The assumed objective of Vatel Martinique is to spread its Vatelians throughout the Caribbean and to increase the range of our Destinations”.

Crowned “Best Hotel School” at the 17th Worldwide Hospitality Awards, among more than 42 prestigious international establishments, Vatel Martinique students will be able to benefit from the international network of Vatel campuses.

“As Vatel is recognized worldwide, our Vatel students will be able to easily integrate the international market. Our students will have the choice;